2026 Area 10 Leadership Conference

The Madison Area Builders Association (MABA) and National Association of Home Builders (NAHB) are hosting the Area 10 Leadership Conference, sponsored by LP Building Solutions, in Madison, WI on April 23-24, 2026.

This exclusive event for Home Builders Association (HBA) Leaders and Executive Officers is an opportunity to develop your leadership skills and meet other housing industry leaders from your area. Area 10 covers the states of Iowa, Minnesota, North Dakota, South Dakota, and Wisconsin.

You'll learn impactful leadership strategies from industry experts during a series of education sessions, panel discussions, and networking events.

Tentative Schedule/Agenda:

April 23, 2026 (Day One)
- 12:00pm - 12:15pm: NAHB Welcome with Bill Owens, 2026 NAHB Chairman
- 12:15pm - 12:45pm: Networking Lunch
- 12:45pm - 1:45pm: Opening Keynote Luncheon with Heather DeSiena "People and Profit: Building Businesses That Last"
- 2:00pm -3:00pm: Leadership Session by Steve Bench "Attracting Tomorrow's Talent with Today's Leaders"
- 3:15pm - 4:15pm: Breakout Session (two options)
  - "Strategic Communication: Lessons Learned From a News Anchor Turned Negotiator" (Heather DeSiena)
  - "Crafting Mutually Beneficial Volunteer Opportunities" (Donna Franza, NAHB)
- 4:30pm - 5:00pm: NAHB Update by Bill Owens, 2026 NAHB Chairman
- 5:00pm: Hop on the bus!
- 5:00pm - 8:00pm: Networking Reception & Tour at the McKenzie Regional Workforce Center, sponsored by Drexel Building Supply
April 24, 2026 (Day Two)
- 8:00am - 9:00am: Leadership Breakfast
- 9:15am - 10:00am: Breakout Session (two options)
  - "Lightning Decision Jam" (Chad Lawler, MABA)
  - "Indentifying & Engaging the Next Generation of Leaders" (Rachel Branson, NAHB)
- 10:15am - 11:15am: "Leadership Growth Hacks" (David Belman)
- 11:30am - 12:15pm: State of the States | Providing Value in Membership
- 12:15pm: Closing Comments
- Box lunch available

Registration includes:

Day One: Lunch, Networking Reception with beverages and heavy appetizers
Day Two: Breakfast, Box Lunch (to-go, or to stay)

Hotel Accomodations - a block of rooms is available at the Hilton Madison Monona Terrace for the nights of April 22 & 23, 2026 with a nightly rate of $169. Reservation cut-off date is March 23, 2026.

Booking Link: https://www.hilton.com/en/book/reservation/deeplink/?ctyhocn=MSNMHHF&groupCode=935&arrivaldate=2026-04-22&departuredate=2026-04-24&cid=OM,WW,HILTONLINK,EN,DirectLink&fromId=HILTONLINKDIRECT

Guests can also call Hilton reservations at 800-445-8667 or call the hotel directly at 608-255-5100 and reference the group code: 935.

Sponsorship Opportunties:

Information about Sponsorship Opportunities will be available soon!

Questions: Please reach out to MABA Staff with questions! Lisa Kratz (lkratz@maba.org, 608-444-6965) or Chad Lawler (clawler@maba.org, 608-469-1542)